Analytics & Measurement Glossary

Sessions, users, attribution, conversions and bounce rate. What each one counts, and what it quietly leaves out.

Bounce Rate

Percentage of visitors who leave after viewing only one page.

Percentage of visitors who complete your desired action.

Visitors who type your URL directly or use a bookmark.

Visitors who find you through unpaid search results.

Visitors who click a link on another website to reach yours.

A group of interactions by one user within a time period.

A unique visitor to your site. One user can have multiple sessions.

Determining which marketing channel gets credit for a conversion.

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