# Answerwright

> Honest SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for small and mid-sized businesses. Founded 2026. No ranking guarantees, ever.

Answerwright helps small and mid-sized businesses get found in Google, AI assistants, and voice search. We fix technical foundations first, structure content so it answers real questions directly, and keep business facts consistent everywhere so AI tools describe the business accurately.

Key facts:
- Company founded: 2026
- Team search experience: since 2012
- Client list is confidential and not published, to protect clients' competitive position in local search
- Most client relationships are long-term (years rather than months)
- Services: SEO, AEO, GEO, local SEO, technical SEO, content, schema, reputation
- Serves: US, Canada, UK, Australia, New Zealand and beyond. 19 industries
- Typical engagement: $500–$2,000/month depending on scope and competition
- Typical timeline: 3–6 months for meaningful SEO results; AEO/GEO improvements often sooner
- Explicitly does NOT guarantee specific rankings

## Services

- [Answer Engine Optimization Services](https://answerwright.com/pages/services/aeo.html): Featured snippets, voice search, and direct-answer content optimization.
- [Content Marketing Services](https://answerwright.com/pages/services/content-marketing.html): Blog posts, guides, FAQ pages, and service content that answers real questions and attracts real customers.
- [E-Commerce SEO Services](https://answerwright.com/pages/services/ecommerce-seo.html): Product page optimization, category structure, technical SEO for online stores, and content that drives organic sales.
- [Email Marketing Services](https://answerwright.com/pages/services/email-marketing.html): Welcome sequences, newsletters, and campaigns that feel like they come from a real person, not a marketing robot.
- [Generative Engine Optimization Services](https://answerwright.com/pages/services/geo.html): AI citation optimization for ChatGPT, Perplexity, and Gemini.
- [Link Building & Off-Page SEO](https://answerwright.com/pages/services/link-building.html): Quality backlinks from relevant, authoritative sources. No spam, no PBNs, no shortcuts: just real links that build real authority.
- [Local SEO Services](https://answerwright.com/pages/services/local-seo.html): Google Business Profile optimization, local citations, review strategy, and map pack rankings for businesses that serve a specific area.
- [On-Page SEO Services](https://answerwright.com/pages/services/on-page-seo.html): Title tags, meta descriptions, heading structure, content optimization, and keyword strategy for every page on your site.
- [Reputation Management](https://answerwright.com/pages/services/reputation-management.html): Review monitoring, professional responses, and building a trustworthy online presence across every platform.
- [Reputation Management Services](https://answerwright.com/pages/services/reputation.html): Review monitoring, professional responses, and building trustworthy online presence.
- [Search Engine Optimization Services](https://answerwright.com/pages/services/seo.html): Technical SEO, on-page optimization, and local SEO for small businesses.
- [Social Media Management](https://answerwright.com/pages/services/social-media.html): Consistent, genuine social media presence for small businesses. Real content, not generic posts.
- [Technical SEO Services](https://answerwright.com/pages/services/technical-seo.html): Page speed, crawlability, Core Web Vitals, schema markup, and everything that makes your site work for search engines.
- [Website Design & Development](https://answerwright.com/pages/services/web-design.html): Fast, clear websites built for humans and search engines from the ground up. Mobile-first, accessible, and naturally optimized.

## Original research (Methods Lab)

- [Answer Decay Monitoring](https://answerwright.com/pages/lab/answer-decay-monitoring.html): Identify when once-correct answers become stale because services, prices, policies, personnel, regulations or cited sources have changed.
- [Answer Integrity Graph](https://answerwright.com/pages/lab/answer-integrity-graph.html): Map important business claims to their first-party evidence, supporting pages and external corroboration so contradictions can be found…
- [Citation Drift Monitoring](https://answerwright.com/pages/lab/citation-drift-monitoring.html): Track whether cited sources and AI-generated descriptions change over time for a controlled set of commercially relevant questions.
- [Entity Contradiction Mapping](https://answerwright.com/pages/lab/entity-contradiction-mapping.html): Find conflicting names, services, locations, credentials and policies across pages and public profiles, then identify the authoritative…
- [Human](https://answerwright.com/pages/lab/human-machine-clarity-lab.html): Test whether the same page communicates its core service, audience, evidence and next step clearly to people and multiple machine…
- [Local Entity Reconciliation](https://answerwright.com/pages/lab/local-entity-reconciliation.html): Reconcile business names, categories, locations, service areas, hours and contact pathways across first-party pages and important local…
- [Machine-Readable Offer Modeling](https://answerwright.com/pages/lab/machine-readable-offer-modeling.html): Represent services, audiences, locations, prerequisites, exclusions and next steps consistently in visible content and appropriate…
- [Prompt Variance Observatory](https://answerwright.com/pages/lab/prompt-variance-observatory.html): Measure how small changes in wording, context and intent alter brand descriptions, citations and recommendations across selected AI…
- [Query Fan-Out Mapping](https://answerwright.com/pages/lab/query-fan-out-mapping.html): Model the related subquestions a person or retrieval system may explore around a complex task, then connect each to the most useful…
- [Retrieval Friction Audit](https://answerwright.com/pages/lab/retrieval-friction-audit.html): Assess obstacles that make important information difficult for crawlers, search systems and answer agents to locate, parse or isolate.
- [Source Provenance Architecture](https://answerwright.com/pages/lab/source-provenance-architecture.html): Design pages so important facts have clear origin, author, date, scope and supporting evidence instead of becoming unattributed marketing…

## Guides

- [AI Crawler Governance for Business Websites](https://answerwright.com/pages/guides/ai-crawler-governance.html): How to distinguish search, user-fetch and training crawlers and document an intentional access policy.
- [AI Search](https://answerwright.com/pages/guides/ai-search-complete-guide.html): AI Search: The Complete Guide for Small Businesses, a comprehensive, practical guide for small business owners.
- [AI Search Optimization](https://answerwright.com/pages/guides/ai-search-optimization-resource.html): AI Search Optimization: Complete Resource
- [How to Build an AI Visibility Baseline](https://answerwright.com/pages/guides/ai-visibility-baselines.html): A repeatable way to record prompts, answer surfaces, dates, citations and representation before making changes.
- [Competitor Analysis Template](https://answerwright.com/pages/guides/competitor-analysis-template.html): Competitor Analysis Template: How to Research Your Competition: a comprehensive, practical guide for small business owners.
- [The Complete Small Business SEO Guide](https://answerwright.com/pages/guides/complete-small-business-seo-guide.html): The Complete Small Business SEO Guide
- [Content Calendar Template](https://answerwright.com/pages/guides/content-calendar-template.html): Content Calendar Template: 12-Month Plan for Small Businesses: a comprehensive, practical guide for small business owners.
- [Content Maintenance Based on Risk](https://answerwright.com/pages/guides/content-maintenance-risk.html): A model for deciding which facts need monthly, quarterly or annual review based on volatility and consequence.
- [Content Marketing](https://answerwright.com/pages/guides/content-marketing-complete-guide.html): Content Marketing: Complete Guide for Small Businesses
- [Content Strategy Template for Small Businesses](https://answerwright.com/pages/guides/content-strategy-template.html): Content Strategy Template for Small Businesses, a comprehensive, practical guide for small business owners.
- [Building a Business Entity Source of Truth](https://answerwright.com/pages/guides/entity-source-of-truth.html): How to define, own and maintain the facts that websites, profiles and answer systems should rely on.
- [Google Ads vs SEO](https://answerwright.com/pages/guides/google-ads-vs-seo-guide.html): Google Ads vs SEO: A Decision Framework for Small Businesses, a comprehensive, practical guide for small business owners.
- [Google Search Console](https://answerwright.com/pages/guides/google-search-console-guide.html): Google Search Console: Complete Setup and Usage Guide: a comprehensive, practical guide for small business owners.
- [Link Building Playbook](https://answerwright.com/pages/guides/link-building-playbook.html): Link Building Playbook: 15 Strategies for Small Businesses, a comprehensive, practical guide for small business owners.
- [Local SEO Audit Template](https://answerwright.com/pages/guides/local-seo-audit-template.html): Local SEO Audit Template: Check Everything Yourself: a comprehensive, practical guide for small business owners.
- [Local SEO](https://answerwright.com/pages/guides/local-seo-complete-resource.html): Local SEO: Complete Resource Hub
- [Measuring AI Referral Traffic Without Overclaiming](https://answerwright.com/pages/guides/measuring-ai-referrals.html): A practical measurement model for AI referrals, dark traffic, assisted conversions and attribution limits.
- [Review Generation Playbook](https://answerwright.com/pages/guides/review-generation-playbook.html): Review Generation Playbook: A Step-by-Step System: a comprehensive, practical guide for small business owners.
- [SEO Budget Calculator](https://answerwright.com/pages/guides/seo-budget-calculator.html): SEO Budget Calculator: How Much Should You Spend?, a comprehensive, practical guide for small business owners.
- [Small Business Marketing Plan](https://answerwright.com/pages/guides/small-business-marketing-plan.html): Small Business Marketing Plan: A Practical Template, a comprehensive, practical guide for small business owners.
- [Small Business SEO Checklist](https://answerwright.com/pages/guides/small-business-seo-checklist.html): Small Business SEO Checklist: 50 Items to Check: a comprehensive, practical guide for small business owners.
- [Structured Data Must Match Visible Evidence](https://answerwright.com/pages/guides/structured-data-evidence.html): A guide to useful schema implementation without hidden claims, fake reviews or markup created only for rich results.
- [Technical SEO Audit Checklist](https://answerwright.com/pages/guides/technical-seo-audit-checklist.html): Technical SEO Audit Checklist: 30 Items to Verify, a comprehensive, practical guide for small business owners.
- [Technical SEO](https://answerwright.com/pages/guides/technical-seo-reference.html): Technical SEO: Complete Reference Guide
- [The Ultimate Guide to Google Business Profile](https://answerwright.com/pages/guides/ultimate-guide-google-business-profile.html): The Ultimate Guide to Google Business Profile, a comprehensive, practical guide for small business owners.
- [Website Content Audit](https://answerwright.com/pages/guides/website-content-audit-guide.html): Website Content Audit: A Complete Guide, a comprehensive, practical guide for small business owners.

## FAQ hubs

- [AI Search FAQ](https://answerwright.com/pages/faq/faq-ai-search.html): What ChatGPT, Perplexity and Gemini actually pull from, why they sometimes describe your business wrongly, and what you can realistically…
- [Website Analytics FAQ](https://answerwright.com/pages/faq/faq-analytics.html): Which numbers tell you something useful, which ones just look impressive in a report, and how to tell the difference at a glance.
- [Choosing an SEO Agency FAQ](https://answerwright.com/pages/faq/faq-choosing-agency.html): The questions worth asking before you sign anything, and the answers that should make you walk away. Written by an agency, which you…
- [Content Marketing FAQ](https://answerwright.com/pages/faq/faq-content.html): How much to publish, what to write about, and whether any of it pays off for a business with no marketing department.
- [E-Commerce SEO FAQ](https://answerwright.com/pages/faq/faq-ecommerce.html): Product pages, category structure, duplicate listings and the technical traps that quietly cost online shops their traffic.
- [Email Marketing FAQ](https://answerwright.com/pages/faq/faq-email-marketing.html): Building a list worth having, sending to it without being a nuisance, and what a healthy open rate actually looks like.
- [Google Business Profile FAQ](https://answerwright.com/pages/faq/faq-google-business.html): Categories, service areas, photos, posts and reviews. The free listing that decides whether you appear in the local map at all.
- [Keyword Research FAQ](https://answerwright.com/pages/faq/faq-keywords.html): Finding the terms your customers really type, judging whether you can compete for them, and knowing when a keyword is not worth chasing.
- [Link Building FAQ](https://answerwright.com/pages/faq/faq-link-building.html): Which links help, which do nothing, and which can hurt you. Plus why most link-building offers in your inbox are worth ignoring.
- [Local SEO FAQ](https://answerwright.com/pages/faq/faq-local-seo.html): Map rankings, service areas, citations and proximity. Why your competitor two streets away outranks you, and what changes that.
- [Mobile SEO FAQ](https://answerwright.com/pages/faq/faq-mobile-seo.html): Most of your visitors are on a phone. What that means for speed, layout and the things Google measures.
- [Paid Advertising FAQ](https://answerwright.com/pages/faq/faq-ppc.html): When paid ads make sense next to SEO, what a realistic budget looks like, and how to avoid burning money on the wrong clicks.
- [SEO Pricing FAQ](https://answerwright.com/pages/faq/faq-pricing.html): What SEO actually costs, why the cheap offers are cheap, and what you should expect for the money. Real numbers, no ranges designed to…
- [Reviews FAQ](https://answerwright.com/pages/faq/faq-reviews.html): Asking for reviews without breaking the rules, responding to bad ones, and why review count matters more than you would think.
- [Schema Markup FAQ](https://answerwright.com/pages/faq/faq-schema.html): Structured data in plain terms: what it does, which types are worth adding, and why it matters more now that AI tools read your markup.
- [SEO Basics FAQ](https://answerwright.com/pages/faq/faq-seo-basics.html): Start here. How search works, what you can influence, how long it takes, and what nobody can promise you.
- [Social Media FAQ](https://answerwright.com/pages/faq/faq-social-media.html): Social Media FAQ: Do Small Businesses Need It?: clear, honest answers for small business owners.
- [Technical SEO FAQ](https://answerwright.com/pages/faq/faq-technical.html): Crawling, indexing, redirects, canonicals and site speed. The plumbing that decides whether your good content is ever seen.
- [Video SEO FAQ](https://answerwright.com/pages/faq/faq-video-seo.html): Getting video found on YouTube and in search, and whether it is worth the production effort for a small business.
- [Website Design FAQ](https://answerwright.com/pages/faq/faq-website-design.html): The design decisions that affect whether you get found and whether visitors call you. Everything else is taste.

## Case studies

- [Case Study](https://answerwright.com/pages/case-studies/case-study-cleaning.html): Case Study: Cleaning Service Content Strategy
- [Case Study](https://answerwright.com/pages/case-studies/case-study-dental.html): Case Study: Dental Practice Local SEO Results
- [Case Study](https://answerwright.com/pages/case-studies/case-study-fishing-guide.html): Case Study: Fishing Guide Website Rebuild
- [Case Study](https://answerwright.com/pages/case-studies/case-study-hvac.html): Case Study: HVAC Company AI Visibility Improvement
- [Case Study](https://answerwright.com/pages/case-studies/case-study-roofer.html): Case Study: How a Roofer Improved Their Local Search Visibility
- [Case Study](https://answerwright.com/pages/case-studies/cs-accountant.html): Case Study: Accounting Firm Authority Content, a real example of how we approach SEO work for specific business types.
- [Case Study](https://answerwright.com/pages/case-studies/cs-consultant-b2b.html): Case Study: B2B Consultant Authority Building: a real example of how we approach SEO work for specific business types.
- [Case Study](https://answerwright.com/pages/case-studies/cs-electrician.html): Case Study: Electrician Emergency Search Visibility, a real example of how we approach SEO work for specific business types.
- [Case Study](https://answerwright.com/pages/case-studies/cs-gym-fitness.html): Case Study: Independent Gym vs. Big Chain Competition, a real example of how we approach SEO work for specific business types.
- [Case Study](https://answerwright.com/pages/case-studies/cs-landscaping.html): Case Study: Landscaping Company Seasonal SEO: a real example of how we approach SEO work for specific business types.
- [Case Study](https://answerwright.com/pages/case-studies/cs-multi-location.html): Case Study: Multi-Location Service Business, a real example of how we approach SEO work for specific business types.
- [Case Study](https://answerwright.com/pages/case-studies/cs-pet-services.html): Case Study: Pet Grooming Business Trust Building, a real example of how we approach SEO work for specific business types.
- [Case Study](https://answerwright.com/pages/case-studies/cs-restaurant-local.html): Case Study: Restaurant Google Business Profile Optimization, a real example of how we approach SEO work for specific business types.
- [Case Study](https://answerwright.com/pages/case-studies/cs-spa-wellness.html): Case Study: Spa & Wellness Center Content Strategy, a real example of how we approach SEO work for specific business types.
- [Case Study](https://answerwright.com/pages/case-studies/cs-tourism-guide.html): Case Study: Tour Operator International Visibility: a real example of how we approach SEO work for specific business types.

## Glossary

- [AEO Glossary](https://answerwright.com/pages/glossary/aeo-glossary.html): The vocabulary of Answer Engine Optimization: featured snippets, answer boxes, entities and the terms that came with them.
- [Analytics & Measurement Glossary](https://answerwright.com/pages/glossary/analytics-glossary.html): Sessions, users, attribution, conversions and bounce rate. What each one counts, and what it quietly leaves out.
- [Content Marketing Glossary](https://answerwright.com/pages/glossary/content-marketing-glossary.html): Pillar pages, topic clusters, content audits and editorial calendars, defined without the marketing-conference gloss.
- [GEO Glossary](https://answerwright.com/pages/glossary/geo-glossary.html): Language for a field that is barely three years old: grounding, citations, retrieval, hallucination and the rest.
- [Link Building Glossary](https://answerwright.com/pages/glossary/link-building-glossary.html): Anchor text, nofollow, toxic links, disavow. The terms you need before anyone tries to sell you a link package.
- [Local SEO Glossary](https://answerwright.com/pages/glossary/local-seo-glossary.html): NAP, citations, the map pack, service areas and proximity. The terms that come up in every local search conversation.
- [PPC & Paid Advertising Glossary](https://answerwright.com/pages/glossary/ppc-glossary.html): Quality Score, CPC, impression share, match types. What you are actually paying for in a Google Ads account.
- [SEO Glossary](https://answerwright.com/pages/glossary/seo-glossary.html): The core vocabulary, defined in one sentence each. No circular definitions, no assumed knowledge.
- [Technical SEO Glossary](https://answerwright.com/pages/glossary/technical-seo-glossary.html): Canonicals, crawl budget, hreflang, render-blocking, Core Web Vitals. The terms your developer uses that nobody explains.
- [WordPress & CMS Glossary for Beginners](https://answerwright.com/pages/glossary/wordpress-glossary.html): Themes, plugins, page builders and hosting. What the words mean when someone is explaining why your site is slow.

## Industries

- [HVAC & AC Services](https://answerwright.com/pages/industries/ac-hvac.html): SEO and emergency search optimization for heating, ventilation, and air conditioning companies.
- [Accountants & Bookkeepers](https://answerwright.com/pages/industries/accountants.html): SEO and authority content for accounting firms, CPAs, and bookkeeping services.
- [Cleaning Services](https://answerwright.com/pages/industries/cleaning-services.html): SEO and online marketing for residential and commercial cleaning companies.
- [Consultants & Coaches](https://answerwright.com/pages/industries/consultants.html): SEO and authority building for management consultants, business coaches, and professional advisors.
- [Dental & Veterinary Practices](https://answerwright.com/pages/industries/dental-vet.html): SEO and patient-focused content for dental practices, veterinary clinics, and medical offices.
- [Electrical Services](https://answerwright.com/pages/industries/electricians.html): SEO and trust-building content for licensed electricians and electrical contractors.
- [Fishing Guides & Tour Operators](https://answerwright.com/pages/industries/fishing-guides-tours.html): SEO and content marketing for fishing guides, tour operators, and outdoor adventure businesses.
- [Auto Repair & Garages](https://answerwright.com/pages/industries/garages-auto.html): SEO and trust-building content for independent auto repair shops and mechanics.
- [Gyms & Fitness Studios](https://answerwright.com/pages/industries/gyms-fitness.html): SEO and community-focused marketing for independent gyms, yoga studios, and fitness businesses.
- [Landscaping & Lawn Care](https://answerwright.com/pages/industries/landscapers.html): SEO and visual content marketing for landscaping companies and lawn care services.
- [Pet Services](https://answerwright.com/pages/industries/pet-services.html): SEO and trust-building content for pet groomers, sitters, trainers, and veterinary services.
- [Plumbing Services](https://answerwright.com/pages/industries/plumbers.html): SEO and emergency search optimization for plumbing companies.
- [Restaurants & Hospitality](https://answerwright.com/pages/industries/restaurants-hospitality.html): SEO and local search optimization for restaurants, cafes, bars, and hospitality businesses.
- [Roofing & General Contractors](https://answerwright.com/pages/industries/roofers-contractors.html): SEO and trust-building content for roofing companies and general contractors.
- [Spas & Salons](https://answerwright.com/pages/industries/spas-salons.html): SEO and AI optimization for spas, salons, barbershops, and wellness centers.
- [Tourism & Travel](https://answerwright.com/pages/industries/tourism.html): SEO and content marketing for tourism businesses, travel agencies, and destination marketing.
- [Wellness & whole-person health](https://answerwright.com/pages/industries/wellness.html): SEO and authentic content for yoga studios, massage therapists, naturopaths, and wellness practitioners.

## Free tools

- [AI Citation Checker](https://answerwright.com/pages/tools/ai-citation-checker.html): See what ChatGPT, Perplexity, and Gemini say about your business. Enter your details and we'll check how AI tools currently describe you.
- [FAQ Schema Generator](https://answerwright.com/pages/tools/faq-schema-generator.html): Get properly formatted FAQPage JSON-LD schema for your FAQ content. Helps you show up in rich results.
- [Free Heading Structure Analyzer](https://answerwright.com/pages/tools/heading-analyzer.html): Check your page's heading hierarchy for SEO issues.
- [Free llms.txt Generator](https://answerwright.com/pages/tools/llms-txt-generator.html): Create an llms.txt file to guide AI models to your best content.
- [Free Local Business Schema Generator](https://answerwright.com/pages/tools/local-schema-generator.html): Generate LocalBusiness JSON-LD schema for your business.
- [Meta Tag Generator](https://answerwright.com/pages/tools/meta-tag-generator.html): Get optimized title tags, meta descriptions, Open Graph tags, and Twitter Cards for your website pages.
- [Robots.txt Generator](https://answerwright.com/pages/tools/robots-txt-generator.html): Get a properly configured robots.txt file that handles both traditional search engines and AI crawlers correctly.
- [Schema Markup Generator](https://answerwright.com/pages/tools/schema-generator.html): Get custom JSON-LD structured data for your website. Enter your details and we'll generate schema markup ready to paste into your site.

## Full index

- [Complete sitemap](https://answerwright.com/sitemap.html): all 354 pages
- [Machine index](https://answerwright.com/search-index.json): JSON index of every page