Content Marketing Glossary: Key Terms
Pillar pages, topic clusters, content audits and editorial calendars, defined without the marketing-conference gloss.
Content Audit
Evaluating every page on your site to decide: keep, improve, merge, or remove.
Content Gap
Topics your competitors cover that you don't. Opportunities for new content.
Evergreen Content
Content that stays relevant long-term, not tied to specific dates or events.
Pillar Page
A comprehensive page covering a broad topic, linking to detailed cluster pages.
Search Intent
What someone actually wants when they search. Types: informational, navigational, commercial, transactional.
Thin Content
Pages with little substance or value. Can harm rankings.
Topical Authority
Google's assessment of how thoroughly your site covers a subject.
Topic Cluster
A group of related pages linked to a central pillar page, building topical authority.
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