Local SEO Glossary: Terms Every Business Owner Should Know
NAP, citations, the map pack, service areas and proximity. The terms that come up in every local search conversation.
Citation
A mention of your business name, address, and phone number on another website.
GBP
Google Business Profile: your free listing that appears in Google Maps and local results.
Local Pack
The 3 business listings shown with a map at the top of local search results.
NAP
Name, Address, Phone: the three pieces of business info that must be consistent everywhere.
Review Velocity
The rate at which you receive new reviews. Steady growth is better than bursts.
Service Area
The geographic area your business serves. Set in your Google Business Profile.
Map Pack
Same as Local Pack: the 3 businesses shown with a map in local searches.
Proximity
How close your business is to the person searching. A key local ranking factor.
Local Finder
The expanded list of local results you see when clicking "More places" in the map pack.
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