FAQ
1 min read
Paid Advertising FAQ: Google Ads and Social Ads
When paid ads make sense next to SEO, what a realistic budget looks like, and how to avoid burning money on the wrong clicks.
01Should I run Google Ads?
If you need leads immediately, your SEO foundation isn't ready, or you're testing a new market. For long-term growth, SEO typically provides better ROI.
02How much should I budget for ads?
Start with $1,000-$2,000/month minimum. This gives enough data to learn what works. If you can't afford this, focus on organic channels first.
03What is a good cost per click?
It varies enormously by industry. Local services might be $5-$20 per click. Legal and insurance can be $50-$200+. Focus on cost per lead, not cost per click.
04How do I know if ads are working?
Track conversions (form fills, calls) from ad clicks. Calculate your cost per acquisition. If it's less than the lifetime value of a customer, ads are profitable.
05Should I hire someone to manage ads?
If your budget is $3,000+/month, professional management typically pays for itself. Below that, you might manage basic campaigns yourself. Need help with this? Free 30-minute call. No obligation.