FAQ
1 min read
Schema Markup FAQ: Structured Data Explained
Structured data in plain terms: what it does, which types are worth adding, and why it matters more now that AI tools read your markup.
01What is schema markup?
Code (usually JSON-LD) that tells search engines what your content is about. It enables rich results and helps AI tools understand your business.
02Do I need schema markup?
Most businesses benefit from Organization, LocalBusiness, and FAQ schema. Service businesses should add Service schema. Blogs should add Article schema.
03Does schema improve rankings?
Not directly, but it enables rich results (stars, prices, FAQs in search results) which improve click-through rates. It also helps AI tools cite you accurately.
04How do I add schema?
Use a generator tool, a WordPress plugin (Yoast, Rank Math), or have a developer add JSON-LD to your pages.
05How do I test schema?
Use Google's Rich Results Test tool. Enter your URL and it will show any schema it finds and whether it's valid. Need help with this? Free 30-minute call. No obligation.