FAQ
1 min read
SEO Basics FAQ: Answers to Common Questions
Start here. How search works, what you can influence, how long it takes, and what nobody can promise you.
01What is SEO?
SEO (Search Engine Optimization) is the practice of making your website easier for search engines to find, understand, and rank. It involves technical improvements, content creation, and building authority.
02How does Google decide which pages to rank?
Google considers hundreds of factors including content relevance, page speed, mobile usability, backlinks from other sites, and user satisfaction signals. The exact algorithm is proprietary.
03How long does SEO take?
Technical fixes show results within weeks. Meaningful ranking improvements typically take 3-6 months. Competitive terms can take longer. Anyone promising faster should explain how.
04Can I do SEO myself?
Yes, for basics like Google Business Profile, writing service pages, and asking for reviews. More advanced work (technical audits, link building, AI optimization) typically requires specialized knowledge.
05Is SEO worth it for small businesses?
For most service businesses, yes. Organic search is often the highest-ROI marketing channel because it captures people actively looking for what you offer. Need help with this? Free 30-minute call. No obligation.