Understanding Search Intent: What People Actually Want
Search intent is what someone actually wants when they type a query. Understanding it is the difference between content that ranks and content that doesn't.
The four types of intent
Informational: "What is SEO?" They want to learn. Serve them guides and explanations.
Navigational: "Answerwright login": They want a specific page. Make sure your branded pages are easy to find.
Commercial: "Best SEO agency in Portland": They're comparing options. Serve them comparison content and detailed service pages.
Transactional: "Hire SEO agency Portland": They're ready to buy. Serve them clear CTAs, pricing, and contact information.
How to identify intent
Look at what Google already ranks for your target keyword. If the top results are guides, the intent is informational. If they're service pages, it's commercial. Match what Google already considers relevant.
References & Further Reading
Google Search Central
Need help with this?
Free 30-minute call. No obligation.