Article
1 min read
Content Gap Analysis: Finding What Your Competitors Rank For That You Don't
A content gap analysis identifies topics your competitors rank for that you don't. These are opportunities to capture traffic you're currently missing.
How to do it
List your top 3-5 competitors
Use a tool (free: Ubersuggest, paid: Ahrefs/SEMrush) to see what keywords they rank for
Filter for keywords you don't currently rank for
- Prioritize by search volume and relevance to your business
- Create content targeting those topics
- What to look for
- Questions they answer that you don't
- Service variations they cover that you miss
- Location-specific content they have that you lack
- Comparison and "vs" content they've created
- References & Further Reading
Google Search Central
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