Article
1 min read
How to Measure SEO ROI for Your Business
SEO ROI can be harder to measure than paid advertising, but it's absolutely measurable if you set up the right tracking.
What to track
- Organic traffic: Google Analytics → Acquisition → Traffic
- Organic leads: Form submissions, phone calls, and chat from organic visitors
- Keyword rankings: Position changes for your target terms
- AI citation accuracy: Monthly testing of what AI tools say about you
- Revenue from organic: If you can track leads to revenue
Simple ROI calculation
If you invest $1,000/month in SEO and it generates 20 additional customers per month at $500 each, that's $10,000/month in revenue. ROI = ($10,000 - $1,000) / $1,000 = 900% return.
References & Further Reading
Google Search Central
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