E-E-A-T: What It Means for Small Businesses
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's how Google evaluates the quality of your content. Here's what it means practically.
Experience
Show that you have real-world experience with what you're writing about. For a plumber, that means writing about actual plumbing problems you've solved. For a consultant, it means sharing real case studies.
Expertise
Demonstrate deep knowledge of your topic. Detailed, specific content shows expertise better than generic overviews. Credentials and qualifications help too.
Authoritativeness
Build your reputation as a go-to source. This comes from backlinks, mentions, reviews, and consistent quality content over time.
Trustworthiness
Be honest, accurate, and transparent. Cite sources. Admit limitations. Keep information current. Show real contact information and real people.
- References & Further Reading
- Google Search Central
- Google E-E-A-T Guidelines
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