Article
1 min read
How to Allocate a Small Business Marketing Budget
When your marketing budget is limited, every dollar needs to work hard. Here's how to allocate across channels for maximum impact.
The priority order
- Google Business Profile (free): Set this up before spending anything
- Website optimization: Fix technical issues and create clear service pages
- Review generation: The highest-ROI activity for most local businesses
- Content creation: FAQ pages, how-to guides, service descriptions
- SEO: Ongoing optimization for sustainable traffic
- Paid advertising: Only after the foundation is solid
- Budget allocation example ($3,000/month)
- SEO services: $400-$500
- Content creation: $200-$300
- Review management: $100-$150
- Paid ads (if appropriate): $100-$200
- References & Further Reading
- Google Search Central
Google Business Profile
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