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How to Choose the Right Keywords for Your Business
Keyword research doesn't have to be complicated. Here's a practical approach for small businesses.
Start with your customers' language
What words do your customers use when describing their problems? Not industry jargon, real language. "My AC is making a weird noise" not "HVAC system diagnostic."
The three types of keywords
Service keywords: "plumber near me," "roof repair [city]": High commercial intent
Problem keywords: "why is my toilet running," "signs of roof damage". Research phase
Comparison keywords: "best plumber in [city]," "roofing company reviews". Decision phase
- How to find them
- Google Autocomplete: start typing your service and see suggestions
- People Also Ask: questions Google associates with your topic
- Google Search Console: what you already rank for
- Customer conversations: what people actually say when they call you
- References & Further Reading
Google Search Central
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