Article 1 min read

How to Monitor Your Competitors in Search

Understanding what your competitors are doing in search helps you identify opportunities and gaps. Here's how to monitor them without expensive tools.

Free methods

Search your keywords: See who ranks above you and study their content

Check their Google Business Profile: How many reviews? What photos? What posts?

Test AI mentions: Ask ChatGPT and Perplexity about businesses in your area

Review their content: What topics do they cover? What's missing?

Check their backlinks: Use free tools to see who links to them

What to look for

Don't copy competitors: learn from them. Identify content gaps (topics they don't cover), weaknesses (thin content, slow pages), and opportunities (keywords they rank for that you don't).