Article
1 min read
Customer Journey Mapping for Service Businesses
Understanding how your customers find, evaluate, and choose your business helps you create content for every stage of their decision.
The typical journey
- Awareness: They realize they have a problem ("my AC isn't cooling")
- Research: They look for solutions ("why is my AC blowing warm air")
- Comparison: They evaluate options ("best HVAC company in [city]")
- Decision: They're ready to hire ("HVAC repair [city] phone number")
- Content for each stage
- Awareness: Blog posts about common problems and symptoms
- Research: How-to guides and educational content
- Comparison: Service pages, pricing information, reviews
- Decision: Clear CTAs, contact information, emergency availability
- References & Further Reading
Google Search Central
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