Content Strategy Template for Small Businesses
A practical content strategy template you can adapt for any small business. No fluff, just the structure that works.
Step 1: Define your content pillars
Choose 3-5 topics your business has genuine expertise in. These become your content pillars: everything you create should fall under one of these.
Step 2: Map the customer journey
For each pillar, identify content needed at each stage: awareness (problem recognition), research (solution exploration), comparison (evaluating options), and decision (ready to buy).
Step 3: Set a publishing cadence
2-4 pieces per month is sustainable. Assign content types to weeks: Week 1 = service page update, Week 2 = how-to guide, Week 3 = FAQ content, Week 4 = blog post.
Step 4: Build a content calendar
Plan 3 months ahead. Align content with seasonal demand. Schedule around your business calendar (busy seasons, holidays, events).
- References
- Google Search Central
- Schema.org Documentation
Google AI Overview Documentation
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