Guide 1 min read

Content Calendar Template: 12-Month Plan for Small Businesses

A 12-month content calendar template you can adapt for any small business. Structured by month with seasonal considerations.

Monthly structure

Week 1: Service page update or new service page
Week 2: How-to guide or educational content
Week 3: FAQ content or comparison content
Week 4: Blog post targeting a long-tail query

Seasonal planning

Plan content 2-3 months ahead of seasonal demand. If your busy season is summer, start publishing summer-related content in March. If tax season is your peak, start in December.

Evergreen vs seasonal

70% of your content should be evergreen (relevant year-round). 30% can be seasonal or timely. Evergreen content compounds over time. Seasonal content captures demand spikes.