Guide
Research Guide
1 min read
Content Maintenance Based on Risk
Not all content decays at the same rate. Pricing information changes frequently. Evergreen guides stay accurate for years. A risk-based maintenance model ensures you review high-risk content frequently and low-risk content less often.
Risk categories
- High risk (monthly review): Pricing, personnel, hours, policies, promotions
- Medium risk (quarterly review): Service descriptions, case studies, testimonials
- Low risk (annual review): Evergreen guides, glossary terms, company history
How to assign risk
Ask two questions: How likely is this to change? What's the consequence if it's wrong? High likelihood + high consequence = high risk. Low likelihood + low consequence = low risk.
Building a maintenance schedule
Create a content inventory. Assign risk scores to each piece. Build a calendar that reviews high-risk content monthly, medium-risk quarterly, and low-risk annually. This ensures accuracy without requiring constant manual review.
- References
- Google Search Central
- Schema.org Documentation
Google AI Overview Documentation
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