Guide
1 min read
Website Content Audit: A Complete Guide
A content audit evaluates every page on your site to decide: keep, improve, merge, or remove. Here's how to do one systematically.
Step 1: Inventory all pages
Use Screaming Frog (free for 500 URLs) or export from Google Search Console to get a complete list of every page on your site.
Step 2: Gather data
For each page, collect: organic traffic (last 12 months), current rankings, backlinks, last update date, and word count.
Step 3: Categorize
- Keep: Pages with traffic, rankings, and good content
- Improve: Pages with potential but thin or outdated content
- Merge: Multiple thin pages on the same topic → one strong page
- Remove: Pages with no traffic, no rankings, no purpose (301 redirect)
- References
- Google Search Central
- Schema.org Documentation
Google AI Overview Documentation
Need help with this?
Free 30-minute call. No obligation.