Case study
1 min read
Case Study: Dental Practice Local SEO Results
A family dental practice wanted to attract more new patients from their immediate neighborhood. They were getting patients from word-of-mouth but were invisible online.
Starting point
The practice had a basic website with minimal content, an unclaimed Google Business Profile, and no reviews strategy. They were competing against larger practices with established online presences.
What we did
- Claimed and fully optimized Google Business Profile
- Created "what to expect" content for each major procedure
- Built FAQ content addressing common dental anxiety questions
- Implemented review generation strategy
- Added LocalBusiness and Dentist schema markup
- Created neighborhood-specific content
Results
After 6 months, the practice was appearing in map pack for "dentist near me" and "family dentist [neighborhood]" searches. New patient calls from online sources increased. Reviews grew from 0 to 60+. Patients reported finding them through Google and choosing them because of the positive reviews and clear website content.
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