Case study
1 min read
Case Study: Landscaping Company Seasonal SEO
A landscaping company had strong summer business but struggled in shoulder seasons. Their website had no seasonal content strategy.
What we did
- Created a seasonal content calendar aligned with regional planting and maintenance cycles
- Built service pages for each offering (design, installation, maintenance, hardscaping)
- Added before-and-after galleries with project descriptions
- Created suburb-specific pages for their service area
Results
Spring booking inquiries increased as content published in winter started ranking. The business extended their busy season by capturing early planners.
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