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Website Speed: Complete Optimization Guide
Page speed affects both rankings and user experience. A slow site loses visitors, conversions, and credibility. Here's how to make it fast.
The biggest speed killers
Oversized images: The #1 cause of slow pages. Compress, use WebP, and serve responsive sizes.
Too many plugins: Each adds JavaScript. Audit and remove unused ones.
Slow hosting: Cheap shared hosting often has slow server response times.
Render-blocking resources: CSS and JS that delay page display.
No caching: Every visitor downloads everything fresh.
Target metrics
- LCP (Largest Contentful Paint): Under 2.5 seconds
- INP (Interaction to Next Paint): Under 200 milliseconds
- CLS (Cumulative Layout Shift): Under 0.1
- Total page weight: Under 2MB
- Total requests: Under 50
- References & Further Reading
- Google Search Central
- W3C Web Standards
Google PageSpeed
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