Advanced Schema Markup: Beyond the Basics
Most businesses implement basic schema markup. But there are advanced types that can give you an edge in search results and AI citations.
Service schema
Describes each service you offer with details about area served, pricing, and provider. Helps AI tools understand exactly what you do.
FAQ schema
Can produce rich results in search showing your questions directly on the results page. Also helps AI tools extract your answers for citations.
HowTo schema
For step-by-step content. Can produce rich results showing your steps directly in search.
BreadcrumbList schema
Shows your site structure in search results, helping users understand where a page fits in your site.
LocalBusiness schema
The foundation for local businesses. Includes your address, hours, services, price range, and reviews. Essential for local search and AI citations.
References & Further Reading
Google Search Central
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