Article
1 min read
SEO Reporting: What to Track and How to Present It
Good SEO reporting shows what's working, what's not, and what to do next. Here's what to track and how to present it clearly.
Essential metrics
- Organic traffic: Total visitors from search engines (trend over time)
- Keyword rankings: Position changes for target terms
- Conversions from organic: Form fills, calls, bookings from search visitors
- Top pages, Which pages drive the most traffic and conversions
- Technical health: Crawl errors, Core Web Vitals, mobile issues
How to present it
Show trends, not just snapshots. Compare month-over-month and year-over-year. Highlight what changed and why. Include specific next steps based on the data.
- References & Further Reading
- Google Search Central
- W3C Web Standards
Google PageSpeed
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