10 Local SEO Mistakes Small Businesses Make
These are the most common local SEO mistakes we see, and how to fix each one.
Not claiming Google Business Profile: It's free and it's the most important local SEO asset. Claim it today.
Inconsistent NAP: Different phone numbers or addresses across directories confuse Google and customers.
No reviews strategy: Reviews don't happen by accident. You need a system for asking.
Ignoring negative reviews: Not responding looks like you don't care.
No photos on GBP: Businesses with photos get significantly more engagement.
Generic service descriptions: "We offer professional services" tells no one anything.
No location-specific content: A single "we serve the metro area" page isn't enough.
Not tracking local rankings: You can't improve what you don't measure.
Ignoring AI search: People are asking ChatGPT about local businesses. Are you mentioned?
Outdated information: Wrong hours, old phone numbers, services you no longer offer.
- References & Further Reading
- Google Search Central
- OpenAI Usage Policies
Google Business Profile
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