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How to Audit Your Backlink Profile
Your backlink profile tells Google how authoritative and trustworthy your site is. Here's how to audit it and identify problems.
What to look for
Total referring domains: How many unique sites link to you?
Link quality: Are links from relevant, authoritative sites?
Anchor text distribution: Is it natural or over-optimized?
Toxic links: Are there spammy links that could harm you?
Link velocity: Is growth natural or suspicious?
Free tools
Google Search Console (Links report) shows a sample of your backlinks. Ahrefs Webmaster Tools (free) provides more detail. Ubersuggest offers limited free backlink data.
References & Further Reading
Google Search Central
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