Answer Integrity Graph
The Answer Integrity Graph is a framework for mapping every important claim your business makes online to the evidence that supports it. When AI tools cite your business, they're pulling from multiple sources, and if those sources contradict each other, the AI may generate inaccurate descriptions of your business.
What the Answer Integrity Graph maps
Claim inventory: Every factual claim your business makes (services offered, years in business, locations, specialties, pricing)
Evidence links: First-party sources that verify each claim (your website, Google Business Profile, industry directories)
Supporting pages: Pages on your site that elaborate on or prove each claim
External corroboration: Third-party sources that confirm your claims (reviews, press mentions, industry listings)
Contradiction flags: Places where your claims conflict with each other or with external sources
Why this matters for AI citations
AI tools like ChatGPT and Perplexity pull from multiple sources when describing businesses. If your website says you offer "residential plumbing only" but your Google Business Profile lists "commercial plumbing," the AI may generate a confused or inaccurate description. The Answer Integrity Graph helps you find and fix these contradictions before they affect how AI describes you.
How we use it
At the start of every engagement, we build an Answer Integrity Graph for your business. This becomes the foundation for all our optimization work, ensuring every claim you make is consistent, verifiable, and accurately represented across all sources.
Need help implementing this?
Free 30-minute call to discuss your specific situation.