Competitor Analysis Template: How to Research Your Competition
A structured approach to understanding what your competitors are doing in search, and finding opportunities they're missing.
Step 1: Identify competitors
Search your main keywords and note who ranks above you. These are your search competitors (they may differ from your business competitors).
Step 2: Analyze their content
What topics do they cover? What's missing? How deep is their content? Do they have guides, FAQs, and resources you don't?
Step 3: Check their technical SEO
How fast are their pages? Do they have schema markup? Is their mobile experience good? Use PageSpeed Insights on their URLs.
Step 4: Review their GBP
How many reviews? What photos? How often do they post? What categories? What services are listed?
Step 5: Find gaps
What topics do they not cover? What neighborhoods do they not target? What questions do they not answer? These are your opportunities.
- References
- Google Search Central
- Schema.org Documentation
Google AI Overview Documentation
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