SEO Audit Checklist: What to Check and How
An SEO audit identifies what's holding your site back in search. Here's a comprehensive checklist covering technical, on-page, and off-page factors.
Technical Audit
- Can Google crawl your important pages? (Check robots.txt and Search Console)
- Are pages loading fast enough? (LCP under 2.5s, INP under 200ms)
- Is your site mobile-friendly? (Google Mobile-Friendly Test)
Are there crawl errors? (Search Console coverage report)
Is your sitemap submitted and up to date?
Are there redirect chains or broken redirects?
Is HTTPS working correctly across all pages?
Are canonical tags set correctly?
On-Page Audit
Does every page have a unique, descriptive title tag?
Does every page have a meta description?
Is there one H1 per page that describes the topic?
Is heading hierarchy logical (H1 > H2 > H3)?
Do images have descriptive alt text?
Is content useful and thorough?
Is schema markup present and correct?
Off-Page Audit
Is your Google Business Profile complete and optimized?
Are your NAP details consistent across directories?
Do you have quality backlinks from relevant sources?
Are reviews being generated and responded to?
How does AI describe your business? (Test ChatGPT, Perplexity, Gemini)
- References & Further Reading
- Google Search Central
- OpenAI Usage Policies
Google Business Profile
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