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Mobile SEO: Complete Checklist
Google uses mobile-first indexing, meaning it primarily evaluates the mobile version of your site. Here's everything you need to check.
Core checks
- All content available on mobile (not hidden behind desktop-only interactions)
- Text readable without zooming (16px minimum for body text)
- Buttons and links tappable (44x44px minimum)
- No horizontal scrolling
- Pop-ups don't cover main content
- Page loads in under 3 seconds on mobile
- Structured data present on mobile version
- Same canonical URLs on mobile and desktop
Testing tools
Use Google's Mobile-Friendly Test, PageSpeed Insights (mobile tab), and Search Console's Mobile Usability report. Test on actual devices when possible, emulators don't catch everything.
References & Further Reading
Google Search Central
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