Article
1 min read
Internal Linking Strategy for Small Businesses
Internal links help both visitors and search engines understand your site structure. A good internal linking strategy is one of the most underrated SEO tactics.
Why internal links matter
Internal links do three things: they help visitors navigate to related content, they help Google discover and understand your pages, and they distribute "authority" from your strongest pages to your weaker ones.
The hub-and-spoke model
Create hub pages for your main topics (services, industries) and spoke pages for specific subtopics. Link from hubs to spokes and from spokes back to hubs. This creates a clear topical structure that Google can understand.
Practical rules
- Every page should link to at least 2-3 other relevant pages
- Use descriptive anchor text, not "click here"
- Link from your most authoritative pages to pages that need help
- Make sure important pages are reachable within 3 clicks from the homepage
- References & Further Reading
Google Search Central
Need help with this?
Free 30-minute call. No obligation.