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How to Optimize for Google Maps
Google Maps is often the first place people look for local businesses. Here's how to make sure you show up prominently.
Map pack factors
The top 3 results in the map pack are influenced by: relevance (does your business match the search?), distance (how close are you to the searcher?), and prominence (how well-known and well-reviewed are you?).
Optimization steps
- Complete Google Business Profile with every field filled
- Accurate, consistent NAP across all directories
- Regular review generation (aim for 5+ per month)
- High-quality photos updated monthly
- Posts published weekly
- Service area set correctly
- Primary and secondary categories chosen carefully
- References & Further Reading
- Google Search Central
Google Business Profile
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